Satirical campaign for greater recognition of ESPORT

The Organization of Legends European Championship (LEC) is the name of the professional League of Legends esports organization run by Trouble Gamings, in which 10 groups compete. Each annual period of play is divided into two splits, springtime as well as summer season, both consisting of 9 weeks of round-robin event play, which then wrap up with play-off tournaments between the leading six groups. At the end of the period, the top carrying out teams get the yearly Organization of Legends Globe Championship. The LEC stands for the highest degree of League of Legends play in Europe. With the exception of some touring events, all video games of the LEC are played live at Trouble Games' workshop in Adlershof, Berlin, Germany. Along with a small workshop audience, all games are streamed stay in numerous languages on Twitch and YouTube, with programs on a regular basis drawing in over 300,000 viewers.The popularity and also success of the LEC has drawn in substantial limelights. On 30 September 2016, the French Us senate with one voice adopted the last variation of the Numeric Regulation, substantially boosting the visa process for LEC gamers and also esports athletes generally, providing a legal structure to esports contracts, introducing systems to make sure payment of cash money prizes, defining rights for small esport professional athletes, as well as extra. A couple of months before, France likewise presented a brand-new esports federation, France Esports, which has the obligation to be a depictive body of esports in the direction of the government and work as a companion of the French National Olympic as well as Sports Board for all issues relating to the recognition of electronic sports as sport in itself. Spain did the very same in November 2016, creating the Spanish Federation of Video Clip Games as well as Esports Spanish Federation of Video Clip Gamings and Esports. The LEC has drawn in sponsorships from Kia, Red Bull, and also Erste Group.Fnatic is the only group remaining that has played in every split given that the inaugural 2013 Spring Split. The Championship was a facility of controversy over sponsorship with Neom. Much of the staff endangered a walkout, which resulted in the sponsorship being terminated.

The Erste Group is working again with the League of Legends European Championship (LEC). After the first campaign last year, the bank group reports back in the ESPORT - and wants to tackle one of the persistent controversies in this area. But not on usual way.

Greater recognition of ESPORT as full sport

The action #Believeinyourself accepts this eternal topic: is esport a full sport? The first group clearly says yes! With their campaign, she wants to attend esport, and above all outside gaming circles.

For game-affine people, this question also likes to be clarified. Many are also simply not important enough. But growing respect for espport in the general society is an important aspect in the continuous development of the industry.

Thus, first group show in their action, outside of effects of effects and tired platitudes, also concrete consequences. In the question of the official recognition of gaming as sports it should go, for example, also to combine Visa problems for athletes and promotion structures.

Legends of Aria - New Player Experience

With the LEC you have found a strong partner in your mission. League of Legends is one of the largest eSport titles, the World Cup in 2020 was seen by about 23 million people. The campaign comes with reach and market power in the back.

Ironian advertising film with Trevor Henry

As part of the campaign, first Group, together with Jung by Matt Sports, produced a satirical advertising film. Together with Trevor 'Quickshot' Henry, who is known as League of Legends-Shoutcaster, grab the topic with an exaggerated and amusing tip.

The video has probably born fruit: After four days, there have already received over 630,000 views on YouTube. So the campaign has already drawn attention. The action is expected to run up to the Lec Finals on August 29th.

WEADER GAMING NEWS AUST Everything from the world of ESPORT is available on earlygame

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